Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 01805 565554 (0,14 €/Min.)

International Marketing Strategy: Analysis, Development and Implementation

Kenyon:International Marketing Strategy

Autor:	Isobel Doole / Robin Lowe / Alexandra Kenyon
Verfügbarkeit:	Auf Lager.
Veröffentlicht am:	11.02.2022
Artikelnummer:	2607380
ISBN / EAN:	9781473778696

Ihre Kundenmeinung hinzufügen

International Marketing Strategy: Analysis, Development and Implementation

Produktbeschreibung

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy.Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.