• Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 01805 565554 (0,14€/min, mobil max.0,42€/min)

Apparel Trade within a Liberalized Market

Imo:Apparel Trade within a Liberalized
Autor: Beatrice Elung'ata Imo
Verfügbarkeit: Auf Lager.
Artikelnummer: 1390010
ISBN / EAN: 9783846599952

Verfügbarkeit: sofort lieferbar

Inkl. MwSt. , zzgl. Versandkosten


Market liberalization and globalization of trade impacts local trading. This book is based on a study that sought to find out factors influencing local apparel trade within a liberalized market in Nairobi, Kenya. The author found out that New Imported and Custom-tailored apparel were mainly sold. She observes that majority of traders target women as their main clientele because they are the most willing buyers. Also, traders stock apparel for men and children in order to make more profit for their businesses. The author further argues that lack of customers, stiff competition and lack of government support are major problems facing the traders. She points out that traders age, position held in business and source of merchandise influences types of apparel sold. Beatrice recommends that apparel traders should enhance the aforementioned key factors in order to become more competitive. She also opines that the Ministry of Trade and Industry should formulate mechanisms to enable apparel traders easily access information on the existing trends and policies that affect their businesses. This book is a must-read for apparel traders, designers and policy makers in the clothing industry.


Autor Verlag LAP Lambert Academic Publishing
ISBN / EAN 9783846599952 Bindung Taschenbuch

Sie könnten auch an folgenden Produkten interessiert sein


0 Kundenmeinungen

Vielen Dank für das Interesse an unsere Kundenmeinungen.
Wir können die Authentizität der Bewertungen nicht prüfen und sicherstellen.

Bitte schreiben Sie uns Ihre Meinung zu: Apparel Trade within a Liberalized Market