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Variable Pricing

Variable Pricing
Autor: Lambert M. Surhone / Miriam T. Timpledon / Susan F. Marseken
Verfügbarkeit: Auf Lager.
Artikelnummer: 875042
ISBN / EAN: 9786130895051

Verfügbarkeit: sofort lieferbar

29,00 €
Inkl. MwSt. , zzgl. Versandkosten


Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Most firms use a Fixed price policy. That is, they examine the situation, determine an appropriate price, and leave the price fixed at that amount until the situation changes, at which point they go through the process again. The alternative has been variable pricing, a form of first degree price discrimination, characterized by individual bargaining and negotiation, and typically used for highly differentiated, high value items like real estate.Two variants of variable pricing are price shading in which sales people are given the authority to vary the price by a certain amount or percentage, and auctions in which potential buyers have the option of bidding on a product and thereby varying the price. Consumers generally prefer fixed prices because they don''t need to worry about being out-negotiated by a professional with expert knowledge and skills.


Autor Verlag Betascript Publishing
ISBN / EAN 9786130895051 Bindung Taschenbuch

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