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Badge engineering

Autor:	Frederic P. Miller / Agnes F. Vandome / John McBrewster
Verfügbarkeit:	Auf Lager.
Artikelnummer:	681414
ISBN / EAN:	9786130292713

Verfügbarkeit: sofort lieferbar

34,00

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Produktbeschreibung

Badge engineering is a term that describes the rebadging of one product as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years to gain acceptance, it is often more cost-effective to rebadge a single product multiple times.The term derives from the trademark emblems fastened inside or onto the outside of the car. While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the headlights, tail lights, and front and rear fascias. More extreme examples involve differing engines and drivetrains.