Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 01805 565554 (0,14 €/Min.)

Marketing for Hospitality and Tourism, Global Edition

Kotler:Marketing for Hospitality and To

Autor:	Philip Kotler / John Bowen / James Makens / Seyhmus Baloglu
Verfügbarkeit:	Auf Lager.
Veröffentlicht am:	06.07.2021
Artikelnummer:	2595309
ISBN / EAN:	9781292363516

Ihre Kundenmeinung hinzufügen

Marketing for Hospitality and Tourism, Global Edition

Produktbeschreibung

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.