Sponsorship Culture in the German University Popular Music Festival Market
Nösner:Sponsorship Culture in the Germa
| Autor: | Dominik Nösner |
|---|---|
| Verfügbarkeit: | Auf Lager. |
| Veröffentlicht am: | 01.03.2023 |
| Artikelnummer: | 2534077 |
| ISBN / EAN: | 9783837665789 |
Produktbeschreibung
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
Zusatzinformation
| Autor | Dominik Nösner | Verlag | transcript |
|---|---|---|---|
| ISBN / EAN | 9783837665789 | Bindung | Taschenbuch |
Weitere beliebte Produkte
-
Betriebsverfassungsrechtliches Beweisverwertungsverbot bei Nichtbeachtung des Mitbestimmungsrechts nach Paragraph 87 Abs. 1 Nr. 1 und Nr. 6 BetrVG
Kaltenmeier:Betriebsverfassungsrechtlic <span>Als Taschenbuch gegenüber Hardcover 39,90 €</span>
-
-
Quo vadis Social Media?
Rapp:Quo vadis Social Media? <span>Als Taschenbuch gegenüber Hardcover 22,80 €</span>
Titelliste
Schlager - Hitparade
Volksmusik - Hitparade
