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Online Digital Marketing

Ogunfolaju:Online Digital Marketing

Autor:	Edward Ogunfolaju
Verfügbarkeit:	Auf Lager.
Artikelnummer:	2388007
ISBN / EAN:	9786202816250

Verfügbarkeit: sofort lieferbar

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Produktbeschreibung

In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketing, the success or the failure of the company's online communication depends to a significant extent on the quality of its content marketing. In this context, besides promoting a high quality of the content marketing, the digital marketers must undertake an analysis of the target in order to adapt their content and to choose the right way of promoting it. The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets. This book defines the concept of content marketing and the importance that it has within the marketing policies, as well as the proper means of developing a correct content marketing strategy.