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Storytelling in all Aspects

Storytelling in all Aspects
Autor: Seda Mengü / Pinar Aslan / Derya Gül Ünlü
Verfügbarkeit: Auf Lager.
Artikelnummer: 2170441
ISBN / EAN: 9783631681053

Verfügbarkeit: sofort lieferbar

42,90
Inkl. MwSt. , zzgl. Versandkosten

Produktbeschreibung

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling.<br />
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.

Zusatzinformation

Autor Verlag Peter Lang Ltd. International Academic Publishers
ISBN / EAN 9783631681053 Bindung Taschenbuch

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