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Malcolm McDonald on Value Propositions

McDonald:Malcolm McDonald on Value Prop

Autor:	Malcolm McDonald
Verfügbarkeit:	Auf Lager.
Veröffentlicht am:	10.10.2018
Artikelnummer:	2114675
ISBN / EAN:	9780749481766

Verfügbarkeit: sofort lieferbar

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Produktbeschreibung

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfill the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results. Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.