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Place Branding & Competitive Branding

Khan:Place Branding & Competitive Brand
Autor: Shaista Khan
Verfügbarkeit: nur noch 3 lieferbar
Artikelnummer: 1390853
ISBN / EAN: 9783659741791

Verfügbarkeit: sofort lieferbar

54,90 €
Inkl. MwSt. , zzgl. Versandkosten

Produktbeschreibung

This book opens the doors and contains useful information on two of the hottest words in marketing "Competitive" and "Branding". The concepts of nation and place branding have recently emerged in branding literature. However with the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. An effort has been put forward to brand the cities of Pakistan and creating into a competitive brand and to explore the concept about place branding regarding Lahore and Islamabad respectively. The book first offers a description of the terms branding, nation branding and place or destination branding. Anholt's Hexagon has been used as a model to check the awareness and commitment among the consumer of the cities regarding the elements of people, culture, tourism and economy and along with the role of Total Destination Experience model to ensure whether consumer can relate and recall their experiences that they encounter at the cities of Pakistan.

Zusatzinformation

Autor Verlag LAP Lambert Academic Publishing
ISBN / EAN 9783659741791 Bindung Taschenbuch

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