MENÜ MENÜ
  • Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 01805 565554 (0,14€/min, mobil max.0,42€/min)

The People's Typography

Venter:The People's Typography
Autor: Schalk Venter
Verfügbarkeit: Auf Lager.
Artikelnummer: 1203410
ISBN / EAN: 9783659284069

Verfügbarkeit: sofort lieferbar

49,00
Inkl. MwSt. , zzgl. Versandkosten

Produktbeschreibung

The People's Typography: A Social Semiotic analysis explores the relationship between a specific visual dialect generated in South African informal settlements ('township typography') and mainstream cultural production, specifically the field of South African print advertising. This study starts with the premise that 'township typography' is a complex visual dialect generated by various economic and historical factors within the South African landscape. These factors translate into the adoption of specific tools, application methods and set of skills when producing letterforms in the South African informal settlement - making 'township typography' a unique dialect, that can be distinguished from letterforms found within mainstream graphic design. Due to the social origin of this dialect, and it's distinct appearance 'township typography' has the capacity to evoke and appeal to specific social, cultural and demographic structures in South African society. The People's Typography: A Social Semiotic Analysis reveals a process by which these features are drawn into South African print advertising as the result of a complex process of incorporation and institutional consecration.

Zusatzinformation

Autor Verlag LAP Lambert Academic Publishing
ISBN / EAN 9783659284069 Bindung Taschenbuch

Sie könnten auch an folgenden Produkten interessiert sein

Titelliste

0 Kundenmeinungen

Bitte schreiben Sie uns Ihre Meinung zu: The People's Typography