• Sie verwenden einen veralteten Webbrowser, weshalb es zu Problemen mit der Darstellung kommen kann. Bei Problemen mit der Bestellabgabe können Sie gerne auch telefonisch bestellen unter: 01805 565554 (0,14€/min, mobil max.0,42€/min)

Development of Branded Fashion from Latvia

Simsone:Development of Branded Fashion
Autor: Lasma Simsone
Verfügbarkeit: Auf Lager.
Artikelnummer: 1041819
ISBN / EAN: 9783844331103

Verfügbarkeit: sofort lieferbar

Inkl. MwSt. , zzgl. Versandkosten


Riga fashion shows used to be among the most important in the whole Soviet Union; however, after regain of independence dramatic economical changes and sudden influx of foreign fashion affected the industry heavily in Latvia. There are only few brand names left, and new ones are struggling to get attention of media and public. Well equipped factories export all the production, often without their brand; and local fashion designers are reluctant to mass produce their designs. This book investigates the fashion industry in Latvia and its potential for development with emphasis on branded products, considering designers' and mass producers' relations with retail channels, media and customers. By using the SWOT analysis tool and examples of world's practice these findings are evaluated, and best development strategies are suggested. The analysis are valuable not only to representatives of Latvia and other post-Soviet countries but also to professionals in Fashion Business and Promotion fields who are considering working in the region or have interest to learn more about Soviet fashion history and transitional challenges.


Autor Verlag LAP Lambert Academic Publishing
ISBN / EAN 9783844331103 Bindung Taschenbuch

Sie könnten auch an folgenden Produkten interessiert sein


0 Kundenmeinungen

Bitte schreiben Sie uns Ihre Meinung zu: Development of Branded Fashion from Latvia